Category Management – Workshop on 8th February 2014

SLIM organise a Category Management Workshop on 8th February 2014 by Prasanna Perera at Taj Samudra Hotel.

The workshop is suited to Category Managers, Aspiring Category Managers, Category Executives, Modern Trade Managers and Executives


Programme Objectives

  • To educate participants on the principles and concepts of Category Management
  • To demonstrate practical applications of Category Management


Programme Contents

  • The Evolution of Category Management
  • Category Management – Key Concepts
  • Defining categories based on needs of the target market
  • Assessing categories to find opportunities for improvement
  • Creating a Marketing Strategy for the Category
  • Selecting tactics for Category Assortment, Pricing, Promotion and Merchandising
  • Category Management Success Stories
  • The future of Category Management


Resource Person – Prasanna Perera

For more information see below image or contact to Franki: 0727-774-587 / Thilini: 0727-296-926

Category Management – Workshop on 8th February 2014

Category Management – Workshop on 8th February 2014

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