Essential Toolkit for Junior Marketers – Workshop by Prasanna Perera

Many Junior Marketers are often not equipped with the tools to perform their jobs effectively. This programme will specifically address this important need and make the participants more confident to perform their job roles.

Resource Person – Prasanna Perera

Programme Content

  • How to develop an advertising brief
  • How to develop a market research brief
  • How to evaluate and select advertising and research agencies
  • How to prepare marketing budgets
  • How to effectively coordinate with external suppliers
  • How to develop a base of external suppliers
  • How to evaluate a sponsorship proposal
  • How to obtain support for marketing initiatives from internal customers / audiences
  • How to develop effective marketing proposals
  • How to measure the effectiveness of marketing programmes

Target Group

Marketing Assistants, Marketing Officers, Marketing Executives, Brand Managers/Assistant Brand Managers/ Brand Executives across different industries and organizations.

Date: 21st February 2015

Time:  9.00 am to 5.00 pm

Venue: Taj Samudra

For more details contact to Akimi 0727 449 755 or see below image

Essential Toolkit for Junior Marketers – Workshop by Prasanna Perera

Essential Toolkit for Junior Marketers – Workshop by Prasanna Perera

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